Quote

A website for Dolphin Family Insurance — and help getting AI working for your office.

The website is already built. You can look at it before you decide anything, and you would not pay for any of this until it is live on your own domain and you are happy with it.

Prepared for

Sharon · Dolphin Family Insurance

Prepared by

April Joy · April Joy Studio

Date

October 20, 2026

Founding prices end

December 31, 2026

Look at it first

https://dolphin-insurance.pages.dev/

Five pages, built for your agency, working on a phone right now. The wording is mine and it is a placeholder — anything with an orange underline is where your real information goes: your phone number, your address, your license number, your story, your team.

I do not write anything about coverage. That is your license, not mine, and every word about what you sell gets approved by you before it goes anywhere near the internet. I held a life insurance license myself once, so I know what a renewal date does to a month — but I am here as the person who builds the website, not as an agent.

You don’t pay anything up front.

No deposit. I build it out with your words, your photos and your real details, and you see the whole thing finished before it goes anywhere. If it is not right, you tell me and I keep working on it — and if you decide at that point it is not for you, you walk away and owe me nothing.

You pay once you have approved it and it is live on your domain. Not before.

The website

What you’d get

✓Five pages, built and launched for you. Home, the coverage you write, about you and your team, your events, and a contact page with a quote form that emails straight to whichever inbox you choose. Fast, secure, works on a phone, and no monthly hosting bill.

✓Your own domain. dolphinfamilyinsurance.com appears to be available. You buy it yourself, in the agency’s name, on your card — about $12 a year. I will stay on the phone and tell you exactly where to click. It is registered to you, so it is yours permanently, whatever happens with me.

✓Business email on your own domain. Something like info@dolphinfamilyinsurance.com, so you stop handing out a Gmail address on business cards. Simply receiving mail at that address is free. To send from it you need a real mailbox, and the cheapest sensible way is to buy it from Namecheap alongside the domain — $5.88 a year for three mailboxes, with extra ones after that costing very little. Paid by you, in your name, so it stays yours. I would rather tell you that up front than let you discover it afterwards.

✓Your events on the site, every month. You text me the flyer, or just the details — the shred day, the workshop, whatever you are sponsoring — and it is up that week. You never log in, never learn software, never touch code.

The AI side

Getting your team actually using it

Gina mentioned you want help with AI for the office. I teach it — and I would rather show your team than talk at them.

Ninety minutes, hands on

Everybody on their own laptop, actually making things: flyers, social posts, business cards, letters, and cleaning up the routine writing nobody enjoys. Not a lecture about what AI is. People leave with work they made themselves, plus a short written cheat sheet so it sticks.

I’ll tell you where it doesn’t help

Which is the part most people selling AI leave out. Some of what your office does is faster by hand, and you should know which parts before you spend a month finding out.

Keeping up with it is my job, not yours

This moves every few weeks. I follow it closely — specifically for small businesses and one-person operations, not for tech companies with a budget for it. Most of what gets announced is noise. You should not have to work out which parts are not.

Finding the gap is the actual skill

I teach special education, and the whole job is diagnostic: working out the exact place somebody is stuck and building the bridge across that, instead of starting the lesson over. It is how I teach AI, how I build apps, and how I consult — I find what is genuinely in your way rather than talking at the room. Being a Certified Prompt Design Professional means I know the tools; the teaching is what gets them into your hands.

The marketing images Gina has been making for the office came out of one conversation with me. This is that, done properly, for everyone.

And the one rule I would give your team on day one: customer information never goes into ChatGPT or anything like it. Names, policy numbers, dates of birth — that belongs in real software with a real login. AI is for your marketing and your busywork, nowhere near your book. I would rather say that first than have you discover later that I did not know it.

Who you’d be hiring

I don’t disappear after launch

Websites are not the only thing I build. policytrackcrm.com is mine — an insurance CRM built around renewal dates, follow-ups, and keeping a book of business straight. It is used daily by working agents and paid for monthly.

Last week three problems surfaced in it in one evening. The fixes were written, tested, and published that night. That is the part I would want you to judge me on — not whether I can build a nice-looking page, but what happens on the day something goes wrong.

Investment

What it costs

Paid in full the day the site goes live on your domain and you have said you are happy with it. Nothing before that. These are the founding-client prices published on my own site, and they run until **December 31, 2026**.
**After launch there is also the monthly plan — $149, with your first three months included. Set out in full below.**
One-time	Your price
The five-page website, finished and launchedYour priceFull price $897 · founding price on my site $449Why yours is lower: your site is already built — you have just looked at it. You are not paying me to design a website. You are paying me to finish it with your real information, put it on your own domain, and launch it.	$349
AI JumpstartNinety minutes, one to one, recorded, with five prompts written for your agency. A session for your whole team is a bigger thing and I would quote it separately.	$147
Both togetherYou would be my founding client in this industry. Being able to point at a real agency’s site, and to say an agency owner trusted me with it, is worth the difference to me.	$496

These are not paid to me. You buy them yourself so that you own them.
Your own costs, paid directly by you	Approximate
Domain registration, in the agency’s name	~$12 / year
Email mailboxes through Namecheap, only if you want to send from the address	$5.88 / year for three

After launch

Keeping me on retainer

This is the part most website people do not offer at all: once the site is live, somebody has to keep it current. There are two plans. Managed is the one I would recommend — it is the same plan as on my website, with PolicyTrack bundled into it for you, and your first three months are included so nothing starts until month four. Watched is there if all you want is someone making sure the site stays up.

Managed + PolicyTrack · your first 3 months included

$149/month, from month four

$178 if you bought them separately — Managed is $149 and PolicyTrack is $29. Together, for you, $149.

Everything kept current, the CRM included, and one person who answers.

✓Your events and schedule kept up. Shred days, workshops, seasonal pushes — you tell me what is happening and it goes up.

✓Up to four changes a month. New agent, new hours, a new line of business, a photo you hate, a price that moved. In practice, whenever something changes.

✓Seasonal changes made for you. Small new sections added within reason, too.

✓Priority response. Same or next business day, plus a quarterly check-in on what is actually working.

And because you would be my founding client in this industry, three things that are not part of the standard plan:

✓Your own PolicyTrack login, at no extra charge. The insurance CRM described above — renewals, follow-ups, your own book in one place. It is $29 a month on its own, and everyone else pays that for it. One login, for you. Setting it up for your whole team is a separate thing and I would quote it properly.

✓I design your flyers and graphics. You give me the details and I make the thing — you are not making anything yourself.

✓AI questions answered as they come up. Anything AI-related that I can help with, you just ask me. Staying current with it is my job, not yours.

Watched

$29/month

Just keep the lights on. Nothing more.

✓I check it is up and working. Monitoring, so a problem reaches me before it reaches you.

✓Security checks and backups. Kept current, quietly, in the background.

✓If it breaks, I fix it. Same as the other plan.

✓A short note each month telling you it is all fine, so you are not wondering.

No content changes. This is a smoke alarm, not a handyman — no events posted, no flyers made, no wording changed, no PolicyTrack. If your hours change or you want a new photo, that is a separate charge, or you move up to Managed.

When you can actually reach me — the honest version

✓Text or email me any time. You do not wait for office hours and you do not open a ticket. You tell me, and it is on my list.

✓I teach during the day, so here is the real timing. If you message me at eight in the morning, I am on it that evening. Small things are often done the same night. Something bigger can take a day or two, and I will say so rather than let you wonder.

✓You will never be left wondering. I tell you I have it, I tell you what it needs, and I tell you when it is done. I am not going to say “I’ll look at it” and then go quiet on you. That is the part that actually matters, and it is the part most people get wrong.

✓If the site is down, it jumps the queue. That one I deal with the moment I can get to it, whatever else is happening.

Both are month to month, thirty days’ notice either direction, no contract to get out of, and you can move between them whenever you like. There is also an in-between plan at $79 on my site if neither of these is quite right.

Important

You own all of it

Your domain is registered in your name, on your card. Not mine. I am never the person holding your business name, and you are never renting your own business back from somebody.

If you ever decide you are done with me, nothing switches off. The site stays up, the domain stays yours, and I hand over the keys and remove my own access. That is the end of it.

Insurance advertising is regulated, so you approve the words. State license numbers, carrier-approved language, permission to use any carrier logo — all of that comes from you and gets your sign-off. I design and build; I do not write claims about coverage.

Getting started

How it would go

You look at the demo and tell me what you would change. That part is free and there is no obligation at the end of it.
I put the scope in writing — exactly what is included, exactly what it costs — and you sign it. No money moves.
You buy the domain while I am on the phone with you, in the agency’s name, on your card.
You send me your real details, photos, and your own words. I build it out and show you.
You approve it. It goes live on your domain. Then you pay.
After that I am just the person you call.